Will Search Engine Optimization (SEO) Overtake Pay Per Click (PPC) Advertising?
Will Search Engine Optimization (SEO) Overtake Pay Per Click (PPC) Advertising? With a greater focus on marketing ROI, this blog focuses how an SEO campaign can benefit your conversions and increase...
View ArticleWebinar Review of 7 Best Practices on Honest Seduction for Landing Pages
This afternoon I watched a webinar entitled “7 Best Practices on Honest Seduction for Landing Pages” presented by Ion Interactive, an agency that specializes in post click marketing. The webinar...
View ArticleThe Need For Post-Click Marketing in SEM
According to a recent survey of marketers (75% of whom were internet marketers), most search campaigns are evaluated by click-related metrics like cost per click and click-through rate rather than...
View ArticleWebsites Need More than a Pretty Face
For years in the marketing world, I’ve had the unfortunate task of going toe-to-toe with graphic and web designers regarding the purpose of design. And many times, I’ve run into designers who just...
View ArticleLive from Pubcon Vegas: Post Click Marketing: Landing Page Optimization
This session was full of great data — describing everything from what post-click marketing is and things to consider when testing your pages/paths. Taylor Pratt First up was Taylor Pratt from nFusion...
View ArticleMetrics Are NOT Killing Creativity in Web Design
I can't resist whole-heartedly disagreeing with his (Patrick Sarkissian's) premise. He's absolutely wrong. Because if anything it is the exact opposite and strangely the reality is he stands to make...
View Article#ConvCon NY: Websites for Lizards from Amy Africa
Amy Africa presented the amazing keynote this morning to kick-off Day 2 of the Conversion Conference. She discussed how as marketers, we need to appeal to the reptilian brains of our customers. Here’s...
View Article#ConvCon NY: Usability & Design Mistakes that Kill Conversion
Larry Marine (Intuitive Design) covers the 3 most common mistakes of usability and design of your website and how to avoid these: 1. “Selling” the Customer on One Page There is a sales path that you...
View ArticlePubCon 2011: Janet Driscoll Miller Speaking
Janet Driscoll Miller will speak at PubCon Las Vegas 2011 on Tuesday, November 8 and Thursday, November 10. Miller’s first session, entitled “Increase Your Post Click Conversion Performance” will cover...
View ArticleFree Webinar: Set the Cruise Control on Your Lead Nurturing
Are you wasting valuable time on leads that aren’t ready to close? Do you have a marketing automation system in place, but feel like it could be doing more? In our upcoming webinar, Set the Cruise...
View ArticleWelcome to Conversion Conference Chicago 2013
Morning Keynote: The Conversion Maturity Model – A Roadmap to Profitability Tim Ash, Conference Chair & CEO, SiteTuners opened Conversion Conference Chicago 2013 by addressing the conversion...
View ArticleLive from ConvCon Chicago 2013: Leveraging the Power of Confirmation Pages
Josh Krafchin, Founder of CleverZebo presents After the Conversion: Leveraging the Power of Confirmation Pages Confirmation pages or thank you pages are underutilized. Although you should be thanking...
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